Ermenegildo Zegna for Maserati

The luxury house fashions the interiors for a limited-edition car

Dressing quickly has taken on a whole new meaning with the Geneva Motor Show launch of a special-edition Maserati Quattroporte that has been rigged out by Italian luxury fashion house Ermenegildo Zegna, to mark this year’s centenary of the famous Trident marque.

An appropriate 100 examples of the 530-horsepower, 185mph gentleman’s express will be produced, each with a special Platinum Silk paint that contains aluminium pigments to give it the satin-like appearance and texture of a bolt of Zegna cloth. The finish is also applied to the unique 20in wheels, while other exterior touches include mirror-polished brake callipers and a discreet Ermenegildo Zegna plate on the side of the car.

Inside the car, bespoke elements extend to the upholstery, which combines a special chevron-weave Zegna silk from the firm’s Trivero mills with premium-grade leathers, while the roof lining, sun shades and door panels are covered in grey jersey silk. Satinised chrome switchgear, unique walnut trim and a brass limited-edition plaque complete the interior of the Zegna edition, which is supplied with a range-topping 15-speaker, 1,280-watt audio system by Bowers & Wilkins.

Buyers of the £170,000 car, which is expected to become available in June, are also supplied with an owner’s collection kit of 19 “refined articles”, including a 3.5m length of Zegna silk, leather items and personal accessories.

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Maserati also chose the Geneva show to unveil its Alfieri concept car, a two-plus-two coupé named after the marque’s founder and loosely inspired by the A6 GCS-53, which was built to compete in the World Sports Car Championship during the 1950s.

The Alfieri, which is based on the existing Gran Turismo MC Stradale chassis, reinterprets the A6’s distinctive rear-set cabin and elongated bonnet, but is otherwise entirely 21st century, with its carbon-fibre body tub, electro-actuated gearbox and minimalist interior fitted with a TFT (thin film transistor) liquid-crystal instrument display.

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Maserati is expected to offer a production version of the car within the next two years.

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