The Infiniti Q50: by Thom Browne and Zac Posen

Fashion elite lavish their attentions on a luxury sedan

Image: © Gilt.com

Those seeking a seriously stylish luxury sedan would be well advised to look towards a collaboration between fashion designers Zac Posen and Thom Browne, online fashion destination Gilt.com and premium auto marque Infiniti. The designers have each created a custom 2014 Infiniti Q50, selecting the paint colour, interior finish and even speciality luggage to match each car’s interior. And as if aesthetic finery and state-of-the-art automotive engineering weren’t enough, a small percentage of the proceeds from the sale of the two vehicles – on Gilt.com on Thursday December 12 at 5pm GMT – will go to St Jude’s Children’s Research Hospital, a charity chosen by the designers themselves.

Image: © Gilt.com

Each of the two Infiniti Q50s bears the signature style of its designer. Thom Browne’s entirely chrome exterior is intended to be “literally self-reflective”, and creates the sense of a sculptural silver bullet. Interior finishes mimic the designer’s love of preppy style, with seats of pebbled leather accented with his signature red, white and blue stripes (third picture), as well as with traditional metallic and burl-wood accents.

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Posen’s vehicle features an ombré exterior (first picture) that transitions from a light silver matte finish to a dark grey, high-gloss shine at the rear, which gives the car a sense of movement even while at a standstill. His slick interiors mirror an affinity with the red carpet, with plush red velvet seats, shagreen armrests and rich wood finishes (second picture).

Image: © Gilt.com

In addition, each designer has created a specialised accessory for his car that will be produced in limited quantities and sold on Gilt during the December 12 sale. Thom Browne’s Solid Silver Personal card case (100 pieces, $650 each) is a sophisticated keepsake, while Posen’s Smartphone clutch (350 pieces, $250 each) is a luxurious red leather pouch-cum-evening bag inspired by the Q50’s state-of-the-art InTouch mobile-phone system.

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Each custom vehicle will be sold for $75,000, with the lucky buyer also receiving a $10,000 Gilt shopping credit and a styling consultation to help them with their shopping-spree. As Posen says of this unusual collaboration: “There are certain forms of design and function that are eternal. We’ve tried to telegraph the experience of designing clothes into industrial design and have found it to be exhilarating.”

To share in the pedal-to-the-metal thrill, log on for a high-performance, high-style quest that benefits a great cause, too.

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