Those drawn to the thrill of driving around in a low-slung, fast-accelerating, road-going go-kart can now do so with added levels of individuality, since retro-look sports-car-maker Caterham has introduced a personalisation programme for its celebrated Seven model.
To highlight the bespoke options available, the Sussex-based marque launched its Caterham Signature service with a showstopper vehicle (£60,000) created in collaboration with Harrods. Currently on display at Caterham’s main showroom in Crawley, it features Harrods green paintwork, white and gold pinstripes and a gold-coated chassis. In the interior, the seats are covered in butterscotch leather and the store name is embroidered into the seat backs.
The Seven was launched in 1957 by Lotus and has been produced in the UK by Caterham since 1973. Each one is hand-built to order, giving buyers a menu of personalisation options that includes the colour of the tubular chassis, the finish of the dashboard and interior panels. The type of leather used to trim the seats and cockpit can also be specified, as can the colour of the hood and weather gear. Different types of pinstripes, decals, roundels and monograms are also available, together with interior touches such as bespoke embroidery and embossed logos.
Prices depend on the individual order, but a standard Seven 420S (on which the Harrods car is based) can be had for £30,990, while the range-topping Seven 620R (the street-legal ballistic missile I reviewed in December 2014) starts at £50,490.