A car manufacturer needs only to announce its intention to create an ultra-high-end supercar and the order books start to fill up fast, thanks to an intriguing combination of factors that, paradoxically, seem to have made the world’s most expensive production cars even easier to sell than the average family hatchback.
Take Bugatti’s highly anticipated Chiron, the replacement for the celebrated Veyron that was phased out last year after a 10-year run, during which it became famous for being the fastest series production car in the world and one of the most expensive, with the €1.4m price tag of the original rising to €2.35m for the Ettore version of the six, run‑out Legend models.
The initial Chirons – which boast 1,500hp engines and a potential top speed of almost 300mph – will not be delivered, according to Bugatti, until “the first quarter of 2017”. Yet at the time of writing, deposits have already been taken for more than 200 of the 500 due to be produced, with most customers choosing to spend an additional €300,000 on “extras” over and above the base price of €2.4m. Some have even ordered two or more examples, with one customer rumoured to have reserved no fewer than six – and all without a single test-drive having taken place.
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