Jo Malone’s London

The self-taught scent maestro launched Jo Loves in 2011, 12 years after selling Jo Malone London, the kitchen-table business that burgeoned into a multimillion-pound brand

Jo Malone at The Thomas Cubitt
Jo Malone at The Thomas Cubitt | Image: Sebastian Bottcher

“I get up at 6.30am on Saturday and my husband Gary drives us from our home in Chelsea to New Covent Garden Flower Market. I’m usually looking for four or five big buckets of white roses for the house and we’ll walk around with a cup of tea and a bacon sandwich. My first job was in a florist’s shop and I spent a lot of time at the market so it’s like returning to my roots.

Back home I’ll put my flowers in water and then walk our terrier over to Hyde Park. We’ll stop at the Lido Café where she’ll have a bowl of water and I’ll have a cup of coffee. I’ll organise my life by writing in my to-do-list book and also jot down some ideas. On my way home I’ll nip into Wholefoods in Kensington for the best Palestinian olive oil, some salmon brochettes seared in miso and its amazing coffee Danish pastries. I can’t seem to walk out without spending £150.  

At home, I’ll tidy my things into neat rows and line up lots of little vases of roses on the wooden blanket box at the end of my bed. Then my husband and teenage son will come in and everything gets messed up and the dog jumps on top.

Next I’ll take a cab to Josh Wood’s atelier for a blowdry and back to Chloe’s in Chelsea for a manicure and pedicure, an old habit from living in New York. I love food shopping so I’ll head to the farmer’s market in Duke of York Square for salads. It’s full of entrepreneurs and the merchant in me loves the ambience as much as the food.

My son will meet me at the Jo Loves shop on Elizabeth Street; he likes to work alongside me on Saturdays and is as much a shopkeeper as I. We’ll order margherita pizzas from Oliveto across the street and eat them with the salads at the back of the shop with all the staff. I’ll work behind the counter for a few hours before popping to Mungo & Maud a few doors down, where I’ll buy organic pumpkin dog biscuits; they’re more expensive than anything I eat, but the dog loves them.


Late afternoon I’ll meet Gary at Waterstones on the King’s Road. I love the feel of a book and always buy several. We’ll chat and window shop our way to Bibendum, where we’ll stop for a Kir at 6pm and watch the world go by. Then we’ll stroll over to the Curzon Cinema.

After a movie we might have dinner at Manicomio’s, a pretty Italian restaurant nearby; a recent hit was steamed chicken with broad beans and an apricot and amaretti cheesecake. We’ll walk home; in winter I want to be in bed by 10.30pm, tucked up with a book or film.

Sundays I’m up at 7.30am with a cup of builder’s tea and some juice. I’ll walk the dog and then head home for a 90-minute new-scented-candle evaluation. I have 20 corners in my house and will light each candle in a big tunnelled-glass vase; I’ll then go back and forth between them and assess each one individually.

Then the three of us will go to the mid‑morning service at Holy Trinity Brompton. If we haven’t got people for lunch, I’ve been known to leave early and run down to The Thomas Cubitt to bag a table. They serve the perfect Sunday lunch, and it’s not expensive either.  

We’ll walk it off and then I’ll go for a massage at KX Gym at Brompton Cross. Back home we’ll play Scrabble – despite being dyslexic, I’m not bad really.


We’ll have what I call a “bits and pieces” dinner using everything in the fridge; there is still that council-estate girl in me and I very rarely throw food away. We’ll watch some Sunday-night television and I’ll be in bed by 10. Last thing I do is go through my to-do list – I’m quite ordered and like to know I’m all set for the coming week.”

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