Though widespread, the look-at-me culture isn’t everything in travel. There is still that desire to be first “in”, with private superyachts being spotted in the likes of Myanmar’s Mergui Archipelago now the country is opening up, as well as polar snorkelling in Antarctica with Waterproof Expeditions (www.waterproof-expeditions.com; from €675 per person). While bespoke expedition-led travel company, Epic Tomato (www.epictomato.com), has just launched a “world’s first” trip deep into the jungles of Guyana and the borderlands of Venezuela (from £24,969 per person, based on four travelling). Clients can abseil alongside Kaieteur Falls (pictured) – at 226m, the largest single-drop waterfall in the world – and be among the first to access the cave behind. After a night camping by the falls, it’s a helicopter trip to the 2,810m Mount Roraima on the Venezuelan border, the table-top mountain said to be the setting for Sir Arthur Conan Doyle’s novel The Lost World. A relaxed European villa or a world-first where you have a better chance of seeing a dinosaur than a fellow tourist? It’s a tough call.