Elizabeth Taylor walked the valleys in folds of fur. Brigitte Bardot swished down the slopes with Gunther Sachs. Thus it was committed to posterity: Gstaad and her environs became the last word in European luxury ski glamour. Then in the 1990s, the Russians arrived, prices hit the stratosphere, and Gstaad acquired an identity problem where it was assumed you needed to be of exceptional wealth to get a room at “The Palace”. That reputation is now being corrected by the arrival of more youthful addresses such as Le Grand Bellevue (www.bellevue-gstaad.ch; from SFr620, about £412) – recast last season with hot-orange and emerald interiors – and this year, Hôtel de Rougemont (www.hotelderougemont.com; from about £400). This new 33-room-and-suite hotel opens this month in a neighbouring village that’s a 10-minute drive from Gstaad’s famous Promenade. The wood and local-stone chalet-style constructions look like they belong to their Swiss setting, but instead of gingham and shutters with carved hearts, the interiors are contemporary, sexy and pared back to luxuries including an indoor lap pool and spa and a cigar lounge.