The late American interior designer Bill Willis was one of the early game changers who made Marrakech fashionable by bringing in Talitha Getty in the 1960s, followed by the homes he created for the likes of Yves Saint Laurent. The more the hoi polloi caught on, however, the more the insiders led an exodus – first to the Palmeraie, the palm grove a few miles outside the city, then more recently further still, towards the desert, mountains and valleys. Thus, recently opened Riad Mena (www.riadmenaandbeyond.com; from €220, pictured) – a traditional garden-courtyard home in the labyrinthine old city, comprising six limestone-walled rooms with prints, antiques and books (every single piece found in Morocco’s flea markets) – now has an out-of-town sister property, Riad Mena & Beyond (from €500 for four people). This sustainable farm, 45 minutes’ drive away in the Ourika Valley, opens this month with two simple suites, a two-hectare olive grove and a 20m pool, plus plans for yoga-retreat weeks. The farm will supply the vegetables and herbs served at both properties. Menus focus on fresh salads and steamed fish, as well as Moroccan classics, and were devised with help from London chef and Jamie Oliver protégé Tim Siadatan.