New chapters in Morocco’s ongoing luxury story

Morocco continues its roll with these new openings

Image: Adrian Campbell-Howard

You’ll have been living on Jupiter if you’ve somehow managed to remain oblivious to the luxury explosion that’s kept Morocco in the travel glossies for going on three years now (at times driving those in the Travelista line of work very close indeed to their Morocco fatigue threshold). But here are two bits of news to fire up enthusiasm for the country all over again. Erg Chigaga Luxury Camp (first picture,; from €225 per person, full board) is only the second luxe permanent bivouac in the southern Moroccan Sahara. Its five airy canvas tents are kilim-lined, with soft king beds; your shower is administered from massive pewter buckets (one hot, one cold) to conserve local water resources, and power is largely solar-generated. The local Berber staff will lead you on all manner of excursions – including an overnight camel trek into the Erg Chigaga dunes, the country’s tallest.

And in Marrakech, Riad Joya (; from £250) is a new and very elegant tilt on the traditional riad model. Credit the Italian owners for its less-is-more good looks: Joya’s courtyard, cosy library and knockout roof terrace are awash in sand tones and pared-down takes on souk furnishings, while its seven suites are unique but uniformly slick – book the one called Zanzibar (second picture) and you may be tempted to spend your entire sojourn in its decadent shower room.


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