A new Manhattan hotel embraces the ‘bigger is better’ ethos

A sleek new tower rises on Fifth Avenue

Manhattan’s Fifth Avenue still exercises a deeply romantic allure – not only on foreign tourists but also on certain hoteliers, who have been busy populating its environs around 34th Street for the past couple of years.

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The most recent to début is The Setai Fifth Avenue (www.setaififthavenue.com; from $630). The Italian developers seem to have taken the American “bigger is better” adage to heart: the Gwathmey Siegel & Associates-designed tower is a full 60 storeys, and most of the sleek wood-and-glass-walled rooms are over 700sq ft. Aim high and book the 11th-floor suite; its 11ft x 20ft terrace gives onto a killer Empire State Building view. The hotel’s Ai Fiori restaurant (pictured) flaunts impressive creds – Marea chef Michael White will oversee the kitchen – but there’s also the new John Dory Oyster Bar a few blocks down at the Ace Hotel (www.acehotel.com/newyork; from $296), where Spotted Pig chef April Bloomfield has consultant mixologist Sasha Petraske of Milk & Honey training the bartenders and a menu of chowders, crudités and bar snacks.

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Whatever your choice of nosh, make haste to 53rd Street to see Andy Warhol: Motion Pictures at MoMA (www.moma.org), where his seminal black-and-white short films are being shown en masse, opening on the 19th and running till mid-March.

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