I’ve always loved those wonderful art-deco posters that were made to spread the word about the glories of glamorous winter resorts such as Gstaad, Davos, St Moritz, Zermatt and Verbier. And I’m not the only one. Vintage posters have been collected by fans for a long time now and very recently a 1913 Gstaad poster went for £22,500 at auction. Originally produced by Swiss and French railway companies to persuade affluent travellers to try the newly fashionable sports d’hiver, they were found on station platforms and billboards. Most of them were simply replaced by other, newer posters, which is why the ones that have survived have become so valuable.
But now a new London gallery, which has both a physical and online presence, has celebrated its opening by launching a collection of 24 newly commissioned, limited-edition posters that capture the spirit of their art-deco predecessors.
The “Art Deco in the Alps” collection by Pullman Editions (a sister company of the Pullman Gallery – the leading specialist dealer in the vintage version) features nine of the best-known winter-sports resorts depicted by leading poster artists Dexter Brown (renowned for his paintings of Ferraris and his knack of conveying speed), Charles Avalon (right in picture) and Katrine Köhli (left in picture). They’re all printed on 100 per cent cotton paper using traditional lithographic techniques, are about the same size as the original vintage posters (97cm x 65.5cm) and are priced at £395 each.