Edgardo Osorio’s favourite Florentine boutiques

The Aquazzura co-founder and creative director’s stylish insider guide to the city’s chicest clothiers, textile designers and homeware purveyors

Aquazzura co-founder and creative director Edgardo Osorio in Florence
Aquazzura co-founder and creative director Edgardo Osorio in Florence | Image: Fabio Massimo Aceto

Florence may be the birthplace of Italian fashion, but when I am shopping for clothes here I never look for the designer labels – I just buy what suits me. I like the edit at Eredi Chiarini, which sells a lot of old-school Italian brands that you rarely find anywhere else: Caruso, Alessandro Gherardi, Cesare Attolini. It’s very chic. Via Porta Rossa 33 (+39055-284 478; eredichiarini.it).

Elegant menswear boutique Eredi Chiarini sells hard-to-find classic Italian brands
Elegant menswear boutique Eredi Chiarini sells hard-to-find classic Italian brands

For interiors I like Flair, run by a chic Italian couple who travel the world buying pieces from the 1950s to the 1970s and beyond that look superb in modern homes. The way they display them is very inspirational and it’s a stunning space in an old palazzo. Lungarno Corsini 24(+39055-267 0154; flair.it).

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For something really unusual there’s furniture emporium Guido Bartolozzi, which is like Ali Baba’s cave. For a long time I was fascinated by the windows and inside it’s full of centuries-old doors and panels. They also fix and reproduce antiques. It’s a wonderful place to visit, when it’s open – the hours can be erratic. Via Maggio 18 (+39055-215 602; guidobartolozzi.com).

Luxury home-furnishings store Flair is found in an old palazzo
Luxury home-furnishings store Flair is found in an old palazzo

Antico Setificio Fiorentino is a beautiful place to visit. I love the way Florence weaves technology with historic craftsmanship, and here they make textiles with machines designed by Leonardo da Vinci. If you own an old palace and want to recreate the original 17th-century fabrics, they can do it for you, and their archives are fascinating. By appointment; Via Lorenzo Bartolini 4 (+39055‑213 861; anticosetificiofiorentino.com).

Historic fabric mill Antico Setificio Fiorentino marries modern technology with traditional craftsmanship
Historic fabric mill Antico Setificio Fiorentino marries modern technology with traditional craftsmanship

The original branch of Officina Profumo-Farmaceutica di Santa Maria Novella is here. Although you can buy its products all over the world, the flagship is worth a visit. It’s wonderful because the interior is so stunningly ornate and you can have tea there too. I love its soaps and shower gels and also the rose liqueur, which I buy to serve my guests after dinner. Via della Scala 16 (+39055-216 276; smnovella.it).

Officina Profumo-Farmaceutica di Santa Maria Novella’s flagship store
Officina Profumo-Farmaceutica di Santa Maria Novella’s flagship store

Richard Ginori, the beautifully classic Florentine china brand bought in 2013 by Gucci, has reopened its original store with its wonderful internal winter garden. Via dei Rondinelli 17 (+39055-210 041; richardginori1735.com).

Classic Florentine-china brand Richard Ginori’s store, with its internal winter garden
Classic Florentine-china brand Richard Ginori’s store, with its internal winter garden

Likewise, the stock at the historic Loretta Caponi is very Florentine, with amazing embroidered linens, tablecloths, silk pyjamas and nightgowns. Piazza degli Antinori 4 (+39055-211 074; lorettacaponi.com).

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