Leonardo Ferragamo’s tailormade Tuscan experiences

From private museum tours to personal wine blendings and foraging with etho-botanists

Tuscany Again’s tailormade experiences include visits to the studios of top artisans
Tuscany Again’s tailormade experiences include visits to the studios of top artisans

Leonardo Ferragamo is no stranger to hospitality: in 1995 he founded the Lungarno Collection (lungarnocollection.com), which includes the elegant Portrait hotels in Florence and Rome and, soon, Milan. Now he’s expanded his remit with a project offering select tailormade experiences across Tuscany that reflect his family’s commitment to its arts, artisanal culture and even its wilderness (one fact that tends to get lost in all the wine/food/art chatter: the region harbours some exceptional parks and wildlife reserves). Tuscany Again (tuscanyagain.org; itineraries from €380) offers conventional (albeit very exclusive) options, along the lines of private museum tours, personal wine blendings and visits to top artisans’ studios, but there is also birding in pristine private wetlands, foraging for wild edibles with etho-botanists and sustainable fishing with local environmentalists (culminating in a cracking seafood lunch prepared on board the boat). All leverage the Ferragamos’ own vast network of contacts and assets.

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