Soho House’s splendid new west London outpost

White City House offers alfresco dining and a rooftop pool in the lavishly converted former BBC Television Centre

The former BBC Television Centre in west London is now home to Soho House’s White City House
The former BBC Television Centre in west London is now home to Soho House’s White City House

Once upon a time – as recently as, well, 2017 – White City in west London wasn’t a place that factored much on the agendas (or even in the consciousness) of tastemakers. The large-scale renovation of BBC Television Centre there, however, looks set to change that. The Grade II-listed structure – opened by the Queen in 1960, home to Top of the Pops for decades, and sold by the BBC in 2012, though the network maintains a presence – is reborn as a multimillion-pound, multipurpose development. It now comprises hundreds of residences (the former offices of BBC honchos such as David Attenborough are now premium apartments); corporate-tenant spaces (ITV is among those leasing some of the 70,000 or so square metres); a passel of cool restaurants and bars (including an outpost of Chelsea’s Bluebird Café); a three-screen cinema complex… and Soho House, whose White City House (whitecityhouse.com; rooms from £120) will boast all the group’s by-now expected accoutrements – to wit, the rooftop pool and alfresco dining, a members’ clubhouse and a 45-room hotel. There’s also the House Gym featuring multifunction studios, a boxing area and private training amid state‑of‑the‑art equipment. 

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