Victorian grandeur meets 21st-century chic in a new London hotel

The Pilgrm, carved out of four characterful, 19th-century townhouses, is a striking addition to London’s hotel scene

The café at The Pilgrm hotel, which is carved out of four Victorian townhouses in London
The café at The Pilgrm hotel, which is carved out of four Victorian townhouses in London | Image: Jan Malmstrom

In London, an interesting new proposition from an old Zetter Hotel partner has opened its doors on Norfolk Square, in Paddington. Following in the footsteps of the likes of The Standard and Generator – whose hotels embody the axiom that good value doesn’t have to be style free or luxury free – The Pilgrm (thepilgrm.com; from £129) pays homage to no-frills British aesthetics and craft traditions across its 73 rooms. Ostentatious it is not, and in some cases the dimensions are cosy too, but reverence for original cornices, floors and finishes in the Victorian buildings that house them is on display everywhere you look. Marshall sound systems and design touches signed Tom Dixon only add to the appeal.

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