Design Miami branches out into immersive travel

New Design Tours include lunches at collectors’ homes, studio visits and behind-the-scenes trips in locations from San Francisco to Helsinki

The Design Tours will take in cities including San Francisco, Venice, Basel, Santa Fe, Helsinki, Miami and Mexico City
The Design Tours will take in cities including San Francisco, Venice, Basel, Santa Fe, Helsinki, Miami and Mexico City | Image: Courtesy of Design Miami

Design Miami (and latterly Design Miami/Basel) has been bringing the world of high-end design to the fore since launching in 2005. Now the fair is branching into immersive travel with the launch of its Design Tours, which give aesthetes and collectors insider access to locations across the world, from Santa Fe to Helsinki.

In collaboration with luxury travel company Indagare, Design Miami will offer three-to-five day itineraries (from $6,000) focused around design connoisseurship, with places for just 10-15 guests. Kicking off in January with a trip to San Francisco, followed by Guadalajara and Mexico City in February, Brazil in April, Venice in May, Basel in June, Santa Fe and Taos in July, Helsinki in September and Miami in December, these tours will include experiences such as lunches at collectors’ homes, visits to dealers of rare folk art and design, behind-the-scenes tours at significant museums and visits with prominent architects. 


“The Design Tours represent our first foray into major programming outside the walls of our twice-annual fair – and the contexts of Miami Beach and Basel,” says Jen Roberts, CEO of Design Miami. The idea was born after Design Miami members were offered one-off curated trips to destinations such as Mexico City and Aspen, which included a tour of a Herbert Bayer-designed private residence, a talk by artist Lawrence Weiner in the Aspen Art Museum plus a private tour and lunch with museum director Heidi Zuckerman, a studio visit with Elena Gonzalez Ruiz, and a naturalist-guided hike exploring Ashcroft, the historic silver-mining ghost town.

“The Design Tours offer collectors a level of access that can’t be achieved at the fairs,” says Rodman Primack, chief creative officer of Design Miami. “I was able to see first-hand our collectors’ delight in experiencing a private, pre-opening visit to Gabriel Orozco’s latest show at Kurimanzutto in Mexico City, followed by a stroll down the street to be greeted by the gallery founders at their recently completed Alberto Kalach-designed home.” Here’s to more such experiences.


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