A trio of stellar London hotel openings

Two ritzy renovations in Bloomsbury and a bite of the Big Apple in Shoreditch are making their mark on the capital

The Dalloway Terrace at The Bloomsbury hotel in London, which has had a makeover spearheaded by Martin Brudnizki
The Dalloway Terrace at The Bloomsbury hotel in London, which has had a makeover spearheaded by Martin Brudnizki

American chefs, rather inexplicably, seem somewhat shy about planting their flags in London (not even that Momofuku firebrand David Chang could be convinced to set up shop here, despite a wildly successful pop-up in 2012). Leave it to an Ethiopian-born Swede, then – albeit one with serious New York star chef bona fides – to make the move into Shoreditch. Marcus Samuelsson is bringing the soul food and good vibes of Red Rooster, his Harlem hangout, to The Curtain (thecurtain.com; from £240), a new hotel and members’ club on Curtain Road. Beyond Samuelsson’s megawatt personality and signature fried yardbird, there is a rooftop pool bar that aims to give Shoreditch House an inferiority complex; a state-of-the-art fitness centre (created by über-gym The Vault); and a “late-late”-night members-only bar called Billy’s. Or consider Bloomsbury and two promising new entries: first is The Principal (phcompany.com; from £280), an ambitious reimagination of the old Hotel Russell that soft-launches in August with a palm-filled tea salon, a suitably dim and leather-clad bar, and some enticing-looking one-bedroom suites. A few blocks west is The Bloomsbury (doylecollection.com; from £211), emerging this summer from a makeover spearheaded by Martin Brudnizki, who brings his signature love of colour to the Grade II-listed, Lutyens-designed building.

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