American chefs, rather inexplicably, seem somewhat shy about planting their flags in London (not even that Momofuku firebrand David Chang could be convinced to set up shop here, despite a wildly successful pop-up in 2012). Leave it to an Ethiopian-born Swede, then – albeit one with serious New York star chef bona fides – to make the move into Shoreditch. Marcus Samuelsson is bringing the soul food and good vibes of Red Rooster, his Harlem hangout, to The Curtain (thecurtain.com; from £240), a new hotel and members’ club on Curtain Road. Beyond Samuelsson’s megawatt personality and signature fried yardbird, there is a rooftop pool bar that aims to give Shoreditch House an inferiority complex; a state-of-the-art fitness centre (created by über-gym The Vault); and a “late-late”-night members-only bar called Billy’s. Or consider Bloomsbury and two promising new entries: first is The Principal (phcompany.com; from £280), an ambitious reimagination of the old Hotel Russell that soft-launches in August with a palm-filled tea salon, a suitably dim and leather-clad bar, and some enticing-looking one-bedroom suites. A few blocks west is The Bloomsbury (doylecollection.com; from £211), emerging this summer from a makeover spearheaded by Martin Brudnizki, who brings his signature love of colour to the Grade II-listed, Lutyens-designed building.