Valéry Grégo updates a Côte d’Azur staple

Valéry Grégo’s redesign for Hôtel Les Roches Rouges blends elements of Tulum, Fez and Mykonos

The Côte d’Azur’s Hôtel Les Roches Rouges has been given a new look by Valéry Grégo
The Côte d’Azur’s Hôtel Les Roches Rouges has been given a new look by Valéry Grégo

The French hotel entrepreneur Valéry Grégo has form when it comes to breathing new life into old properties that less visionary types would pass over: his Les Hôtels d’en Haut portfolio has made much of four small alpine retreats, including Hôtel des 3 Vallées (originally built as an inn for the engineers who developed Courchevel). Now he brings his Midas touch to the Côte d’Azur. Hôtel Les Roches Rouges (hotellesrochesrouges.com; from €295), which has perched on a bluff above the sea between Cannes and St Tropez since the early 1960s, boasts a very 2017 new look that seems to channel elements of Tulum, Fez and Mykonos, along with the Riviera on which it sits. 

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