Shopping recommendations in Florence

Tastemakers share their favourite Florentine shops, from vintage fashion emporiums to embroidered linen boutiques

Aquaflor
Aquaflor

Carolina Bucci, jewellery designer “I often go to Aquaflor just near Santa Croce to buy gifts for friends. It is an incredible olfactory and visual experience – upstairs it looks like an old apothecary full of bottles and jars, and downstairs like a very chic laboratory. The manager recently took me through the steps to create my own room scent.”

Eredi Chiarini
Eredi Chiarini
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Edgardo Osorio, founder and creative director of Aquazzura “Eredi Chiarini has a great edit of old-school Italian brands that you rarely find anywhere else – Caruso, Alessandro Gherardi, Cesare Attolini. It’s very chic.”

Loretta Caponi
Loretta Caponi
The Vennari Gioielli showroom
The Vennari Gioielli showroom

Fawaz Gruosi, founder and creative director of De Grisogonojewellery house “Florence is the best place, to my mind, for homewares. Richard Ginori has beautiful classic Florentine china – I buy my dinner plates there – and Loretta Caponi has amazing embroidered linens and tablecloths, as well as silk pyjamas. I get all my bath, bed and table linen there, embroidered with my initials.”

Richard Ginori
Richard Ginori | Image: © Enrico Conti
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Michele Bonan, architect and interior designer “The Vennari Gioielli showroom in the bohemian Oltrarno neighbourhood is a very special place full of jewellery and cufflinks that are made using materials like onyx, mother-of-pearl and enamel.”

Giampiero Bodino, art director of jewellery for the Richemont group “The recently opened Richard Ginori boutique on Florence’s Via dei Rondinelli has a great selection of the Ginori maison’s centuries-old Italian ceramics. I’ve always admired its creations from the 1930s, especially those by maestros of Italian design like Giò Ponti, who was the equivalent of its creative director back then.”.

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