The small coastal villages of Liguria and Campania in Italy are ideal turf for private villa stays. Two come new to the market this summer courtesy of Cédric Reversade, co-founder/director of Unique Properties & Events (www.uniquepropertiesandevents.com). Villa Naiades (from €40,000 a week) in Portofino – which has the distinction of being one of the few Renzo Mongiardino-designed seaside villas not just in Italy but anywhere – radiates easy chic, from the amply furnished multiple grass terraces to the whimsical decor (think profusions of pretty embroidery and hand-painted tiles) to the sigh-provoking views across the port and the Castello Brown museum. Down by Sorrento, meanwhile, it’s all about contemporary minimalism and sea’s-edge vistas. Villa Nimmo (from €15,000 a week) isn’t for the traditionalist; but if midcentury furniture, a blue-chip art collection with works by Man Ray and Anish Kapoor, and organic veg from the house garden (prepared by private chefs) sound like your thing, Reversade is your man.