I alarmed a techie recently by telling him how averse I am to calling products “solutions”. He asked why and I explained that it’s because it’s a cliché and also really bad English. But when I saw this wonderful microsized USB stick, the Leef Supra 3.0, the Mies van der Rohe phrase we journalists trot out far too often – “God is in the detail” – came straight to mind.
The Supra 3.0 flash drive is in itself a detail. It’s not groundbreaking, but it’s no mean feat either: it’s small enough to get lost in your pocket yet 10 times faster than USB 2.0, with a storage capacity hundreds of times that of my first serious laptop from 20 years ago. The Supra’s chief benefit is that it sticks out only imperceptibly from a computer, so it can stay plugged in permanently if you wish. It is appealing and satisfying and improves my working life in tiny, detailed ways (it lights up white so I know when it’s in use, for example). It’s also worth checking out Leef’s website, as the company specialises in God-is-in-the-detail “solutions”.
Other nifty storage “solutions” include theiBridge, to which you can shoot videos and photos to save your phone’s memory, or the tiny but tough Angelbird SSD2go Pocket external drive for use when travelling.