SureFlap SureFeed Microchip Pet Feeder

An electronic feeder that opens for the correct cat via microchip recognition

Image: Hugh Threlfall

If you leave a cat at home for long hours while you’re at work, or if you have multiple cats, one of whom is greedier than the other/s, or if you have a cat flap through which strange felines sometimes enter for a snack at your expense, this genius electronic feeder – which so far as I can tell is also the world’s most expensive cat bowl – will make you purr as loudly as the gadget’s initially whirring motors.


The SureFeed Microchip Pet Feeder keeps food sealed and covered (and non-smelly) until the correct cat for whom the food is intended sticks its head through the white plastic arch. When the right cat does so, its microchip (or, for non-chipped cats, a collar‑worn tag that comes as part of the system) activates the motorised cover, which folds back. As soon as the cat moves away, the cover closes. The system also helps keep flies off the food in summer and toddlers off it at all times. It takes a bit of time and patience training your cat not to get suspicious and run away at the cover’s movement, but the excellent manual makes light work of it.

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