The world’s biggest television

C Seed’s colossal 25ft screen is designed for ultimate poolside entertainment

C Seed 301, $1.55m, plus installation from $70,000
C Seed 301, $1.55m, plus installation from $70,000

Want to get your hands on the world’s biggest television? The new model 301, from Vienna’s C Seed, is nine inches bigger that any other on the market. It comes in at 7.6m, or a colossal 25 feet.

Many massive televisions, such as Samsung’s 292in monster launched at this year’s Consumer Electronics Show, need to be wall-mounted. The C Seed 301 does not. It’s an outdoor TV designed for poolside or roof terrace entertainment. Furthermore, when you’re not watching it, it folds up and buries itself in the ground.

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But C Seed’s new model is no run-of-the-mill sports stadium screen (which typically have a “pixel pitch” of 4cm, meaning each individual pixel is 4cm from its neighbours). The 301 brings together nearly four million LEDs spaced only millimetres apart, resulting in a proper 4K picture that is watchable even with sun shining directly onto the screen.

It’s hard to say which will be more mesmerising: viewing regular shows or playing games on a screen bigger than many a studio apartment, or watching it shrink to something eerily like the Monolith from 2001: A Space Odyssey before entombing itself underground. The idea of the C Seed rising, Kraken-like, from its 25-foot deep concrete bunker is really quite exciting. But I haven’t seen it for myself yet. The first 301s are planned for installation in the Middle East, Australia and Los Angeles, where the company is opening a Beverly Hills store.

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I have, however, spent time with its baby brother, the C Seed 201 (a mere 15ft across), installed by the pool of an apartment complex at Huntington Beach, LA. And it works astonishingly well, its vast soundbar covering the entire pool area. For an extra $24,000 or so, you can install C Seed’s outside speakers – which also retreat into the earth – and have an outdoor surround sound system. Seems a shame not to go the whole massive hog.

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