Olympus has always had miniaturisation at its core. In a crowded market where phones offer near-DSLR-standard photography, portability is one of the few features that make a dedicated camera competitive. Which means Olympus is an ever more serious option if you are more ambitious than a phone allows.
It brought out a miniature DSLR, the OM-D, in 2012. By the end of 2016 it had revised the features until the name was almost as big as the camera – the OM-D E-M1 Mark II. Now there’s this, the OM-D E-M5 III, which is even better and even smaller. The control panel is cluttered, but features such as 121-point autofocus and the best image stabilisation I’ve seen mean Olympus remains the clear choice when you want a real camera that won’t weigh you down.