In folded mode, the Samsung Fold is a thick-but-tall chunk of glossiness, reminiscent in feel and (considerable) weight of an old Vertu phone. For those used to the infinity-edge screen of the Samsung Galaxy, the Fold’s small outside display will be a disappointment. You can take photos in this mode, but it’s not ideal as you only see a tiny image on screen.
Unfold the device, however, and you realise why Samsung has chosen a butterfly as the hero image in its adverts. The huge, near-square screen is not only a fabulous bit of engineering, it’s a game-changer. Professional Instagrammers, influencers and the rest should love it. It’s not just the size and format of the photos – as a way of viewing and selecting the right pictures to post, it’s formidable. For watching films, which come in a 16:9 oblong, though, the Fold’s acres of squareness are somewhat wasted.
There are other uses. Maps, whether Google or Ordnance Survey, look incredible and are easier to follow. And if you buy one of the dedicated charging stands to perch the unfolded Fold on (see them on display at Samsung’s new KX experience centre behind King’s Cross station), you could even pair the Fold with a Bluetooth keyboard to create a fine little portable office machine. As I write this, Samsung doesn’t make a specific matching keyboard, so my advice is to get a Logitech K380 for £40.