The Malenotti brothers, who with their father revitalised Belstaff, have now acquired British motorcycle clothing brand Matchless. The company began by making bicycles in south London in 1878, and in 1899 launched its first motorcycle, followed by a range of protective clothing. The new jackets are good-looking but stay true to their practical origins. Three-quarter-length, belted four-pocket styles and shorter blouson designs come in robust grainy cotton (from £350), as well as waxed (from £500). There are also leathers in vintage finishes, but those in simple chocolate (example pictured above, £1,209) or black are my preferred choices. Each one is offset by the winged “M” logo, an authentic alternative in this branding-rich outerwear market.