The world of male skincare is booming, but try telling that to the men in my life. But while my husband avoids all the lotions and potions I buy him (and still manages to look younger than his years), my sons are more receptive. So when I came across Caldera + Lab – a new range of skincare designed with rugged, outdoorsy men in mind by founders Jared and Stacy Pobre in Jackson Hole – it was my teenager I thought of.
Caldera + Lab’s first product is a multifunctional serum called The Good ($125 for 30ml), packed with free-radical-fighting antioxidants alongside soothing and smoothing hydrators and fragranced with botanicals. The hero botanical ingredient is fireweed, a powerhouse plant used for centuries by indigenous North Americans as an anti-inflammatory and to moisturise weathered skin.
It smells simply delicious: of sage, apricot, elderflower and bergamot. It claims to tighten the skin, improve elasticity, reduce fine lines and generally deliver a smooth, glowing face. (I was highly tempted to give it a go myself, but what would my Generation Z son make of that?) He was pleasingly receptive to the gift, and has been using it once a day, at night only, as per the instructions. He too likes the scent as well as the simple regime. It absorbs well, he tells me, and doesn’t leave him feeling like he has greasy skin – which, admittedly, does seem smoother. Henry David Thoreau’s quote “All good things are wild and free” is stamped on the literature of Caldera + Lab, but I’d say my son is already looking a little less wild.