Ermenegildo Zegna’s new XXX line with added X factor

A chunky logo gives knitwear and leather accessories standout style

Smooth calfskin belt bag, £985
Smooth calfskin belt bag, £985

I always keep an eye out for a stylish logo, and that used for Ermenegildo Zegna Couture has made an impression. XXX stands for handworkmanship and these three letters can be found supersized, abstracted or embossed on items from a high-collar, chunky vicuña knit (£2,400) and a cotton-cashmere sweatshirt (£470) to leather accessories, including the Pelle Tessuta woven-calfskin crossbody bag (£2,230) and smooth calfskin belt bag (£985).

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