Five finds for men who love denim

Men’s jeans for every taste and occasion

Natural Selection Wells jacket, £150
Natural Selection Wells jacket, £150

Japanese selvedge The founder of Natural Selection, John Park, is a serious collector of denim, and the label began life as a denim-only brand. Despite introducing ready-to-wear in 2014, Park’s quest to find interesting ways of working with his favourite fabric is neverending, and it’s this that gives charm to his store (currently in the process of relocating, though his e-tail site is still up and running). This one-stop shop for a man’s entire denim repertoire is not so much a godsend as a wicked treat, with the devil in the detail. Customers now will do well to gravitate towards the brand’s No Evil capsule collection. Park commissioned the renowned Kurabo mills in Japan to make the grey selvedge organic denim (dyed in natural indigo and set in potato starch), and the jeans are cut, stitched and washed by artisans in Venice without permanganates, sandblasting or nickel – emphasising the simple beauty of the fabric, the character of the weave and the blue tones underneath each layer of indigo dye. Highlights include the Slim Straight 00 jeans (£180), ideal for pairing with a sports jacket or blazer – trying them on I was struck by how this off-the-peg, casual garment created the imperious feeling associated with bespoke formalwear – and the more rugged Slim Straight 23 pair (£270), inspired by a pair of vintage jeans Park found in a Californian market. 020-7749 8620; naturalselectionlondon.com. NICK SCOTT

Natural Selection No Evil Straight 23, £270
Natural Selection No Evil Straight 23, £270
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Laidback Americana Genius is in the detail. Rarely more so than in the obsessional world of Americana, in which the shade and weight of denim or the length and angle of a jean pocket, if not correctly articulated, can have the same sartorial impact as a Savile Row waistcoat with the bottom button done up. Fortunately, Tennessee’s Imogene + Willie, set up in 2009 by Matt and Carrie Eddmenson in Nashville’s über-cool Belmont neighbourhood, gets it right every time. At its heart are classic straight-leg men’s jeans Willie Rigid ($235). Beautifully tailored, high-waisted selvedge jeans, cut and sewn in Nashville, using unwashed 13.5oz “rigid” indigo denim woven on antique shuttle looms, they are more American than apple pie. There are six variations on the “rigid” theme, from the tapered Barton Slim ($235) to the low-rise, rock ’n’ roll cut Barton Black Rigid (also $235). imogeneandwillie.com. JONATHAN FUTRELL

Imogene + Willie Willie Rigid jeans, $235
Imogene + Willie Willie Rigid jeans, $235
Ami carrot-fit jeans, £190
Ami carrot-fit jeans, £190

Edgy sophistication For the discerning dresser seeking classic, understated casualwear in high-end fabrics but with a playful twist, look no further than menswear brand Ami, founded by Alexandre Mattiussi. “Casual for me means comfortable but with a certain degree of elegance,” he says. “That’s what I think of as the Parisian definition. I cut relatively close to the body and not too large, but with that little extra room in the leg that creates a silhouette somewhere between tailored and sportswear.” Mattiussi’s “carrot‑fit” trousers have become a core product – and this season there is a pair of jeans (£190) in this cut, with matching blouson jacket (£235). As double denim goes, it looks surprisingly fresh. 75 Duke Street, London W1 (020-7499 0290; amiparis.com). MARK C O’FLAHERTY

Osloh Lane jeans, £113
Osloh Lane jeans, £113
Seven Foot Cowboy Prospector jeans, £240
Seven Foot Cowboy Prospector jeans, £240

Cycle-friendly Osloh’s brilliant bicycle jeans (from £113) can be had in Lane (relaxed) and Crank (relaxed) or Traffic (slim) fittings, in heavy denim or twill. The New York company’s founder Shawn Drayton designed them from the ground up to be worn while cycling, which means they are replete with nifty cycling-friendly touches such as a (subtly) reinforced seat area and a double layer of material to prevent leg fraying on the chain side, as well as the inspired modifications of angled belt loops that won’t dig in while you’re on the move and snap bands to allow waist adjustment, for total comfort in the saddle. And there’s a discreet double-lined, thigh-side phone pocket that prevents cracked screens. The jeans are hard-wearing and water-resistant, and they are treated to deflect those particular odours that clothes seem to absorb after a few hours of riding a bicycle in a traffic-clogged city. They have now launched in Britain and can be ordered online for speedy delivery. osloh.com. SIMON DE BURTON

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Offbeat workwear chic Husband-and-wife tailoring team Bayode Oduwole and Claire Pringle of Pokit have a loyal client base of architects, artists and designers who regularly commission their distinctive suits. Now, they have launched a website for Pokit’s high-end denim offering, called Seven Foot Cowboy – a line that distils the pair’s chic workwear philosophy still further. All the jeans are cut from premium Japanese denim in small batches in Lancashire – one of the last production facilities in the UK to still make jeans. “It’s something that’s unique and eccentric – very British in a way,” says Oduwole. There are two designs for men: the Maverick (£225) and Prospector (£240). “They’re all cut authentically as workwear, as they would have been in the American West, but styled in a contemporary way,” explains Oduwole. “We wanted to poke fun at the nerdy, overly serious macho denim world.” sevenfootcowboy.com. MARK C O’FLAHERTY

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