There’s a new colour on the block that the style crowd are calling “millennial pink” – though it’s actually a palette, as no one can agree on its exact shade: it includes variations of salmon, peach and apricot, from very pale to richly intense via dusty and dirty. These shades aren’t pretty pinks; they’re more the pinks that permeate Wes Anderson’s 2014 film The Grand Budapest Hotel, and they’re making an appearance in everything from eveningwear to high-end sports kit.
Zegna’s double-pleat, matte silk jogging trousers (£860) in lotus pink are a striking example of how well the colour works for sportswear. Common Projects’ signature low-top leather trainer Achilles (£290 from Mr Porter) feels fresh and hip in a similar shade. Christophe Lemaire’s Rosewood nylon sporty blouson with multi-zips and a hood (£790) looks great in a muted, dirty pink, while Boss has two standouts: a poly-cotton raglan-sleeve hooded jacket (£349) in sugary light pastel and a short-sleeve suede shirt (£945) with poppers in a dusty pink, which I can imagine the young Elvis rocking.
Oliver Spencer has a canny way with colour and this season’s pinks are no exception. The linen bomber jacket (£340) and kimono-inspired Tom jacket (£290) with matching shorts (£130) in dark-rose evening pink are eye-catching, though it’s the suede cowboy jacket (£739) in a tawny blush recalling the Navajo sandstone of southwestern Utah that really steals the show. Richard James’s interpretation of the trend is rather more subtle, and includes a putty-coloured camp-collar shirt (£195) and a dusty-rose wool/silk/linen hopsack Harrington jacket (£695) with jetted pockets.
Another striking wool Harrington jacket (£995) can be found at Dries Van Noten – this time in a muted pink he calls “skin”, embellished with gold wing-motif embroidery. Smart wool shorts (£400) come in this shade, too, paired with deep salmon or terracotta cotton shirts (£400). Fendi also keeps pink pared back – a pale cotton shirt (£395) with chocolate trim and Sue Tilly illustrations is a great casual piece for summer, while a blush leather bomber (£2,290) trimmed with chocolate jersey is a low‑key headturner.
Ralph Lauren pulls back on the quirkiness but is no less knockout: a pale mauve silk/linen slub jacket (£1,700) works as beautifully with faded blue jeans as it does with matching double-pleat turn-up trousers (£430). More millennial pink suits can be found at Zegna, where a double-breasted silk suit with hidden buttons (£3,290) comes in the same lotus pink as its activewear, and Richard James, whose deep-rose wool twill suit (£845) is at the top of my pink wish list.
For those who don’t want to jump in at the deep end of this colour trend, I’d recommend a dip in the water with a subtle pink shirt – perhaps Ralph Lauren’s in light-rose cotton/silk (£430), or Fendi’s in hibiscus pink woven Oxford cotton with white collar (£335).