I first discovered Tanner Goods a few years ago, while I was in Portland, Oregon, for the city’s annual Feast food festival. Like Stumptown Coffee, it is a brand that has come to epitomise the city’s far-reaching cultural cool, with a feeling of quality, innovation and independence.
This charming leather-goods brand plays, rather, on a certain kind of American heritage that I like to think of as Wes Anderson style: it’s a little rural, youthful, “indie” and upbeat.
I now have two of the Classic belts ($100) in rotation – one in black for everyday, the other in cognac for when I’m wearing brown brogues and blue denim. They are fantastic quality – crafted in premium bridle leather rather than inferior bi-cast – and the rugged-but-understated styling means that they go with everything.
Along with all the smart wallets (from $40) and keyfobs ($12) you’d expect, there’s also a really striking origami-style sunglasses case (from $75) available in six shades. But the brand hasn’t just ticked the boxes for the usual suspects in its accessories range; there are all kinds of pieces that slot into modern life. If there’s an item that sums up the company’s particular appeal, it might be the leather slipmat ($60), for those who still worship vinyl. It comes in black or bright natural tooling leather, stamped with a geoglyph pattern. I used to DJ in the 1990s and, had the brand been around then, I’d have taken a pair of these everywhere with my turntables.
Today, I’m more regularly found taking pictures, so I’m drawn to the SLR camera straps ($130), which come in five colours and smartly attach to my Nikon without any of the usual metal loops that can scratch and dent the camera itself. The design is also easily adjustable for when I want something on my shoulder or across my body.
The brand celebrated 10 years in business in 2016, and opened a huge new space in its hometown – but there are also offshoots in San Francisco and Los Angeles, and a website that offers all its pieces and ships worldwide.