Santamaria shirts Built around the skills of veteran tailor Ramón Santamaria, this high-tech e-store of made-to-measure shirts features 3D models to let clients create cuts in their desired combination of material, collar, pocket, cuff style and thread colour. Fabric options range from crisp cottons (from £79) in classic checks and stripes from revered Italian mill Canclini, to plain and patterned linens (from £79) and vibrant seersucker (from £79) from Barcelona. There are 10 collar styles, including the classic spread and a cutaway, and nine for cuffs. “Despite all the 3D models and innovative ways to enter measurements, each shirt is made very traditionally,” says Santamaria. The site also offers a 100 per cent guarantee of a perfect fit. MARK C O’FLAHERTY. Read more about Santamaria shirts here.
Tod’s driving shoes Launched over a year ago, the Tod’s in-store MyGommino design-your-own-driving-car-shoe service has become available online; and it’s awfully good fun. I intended to create an understated suede loafer (from £330 through to £4,900 for alligator skin; prices are 20 per cent above retail ones depending on the shoe skin and other options) – and logged out having ordered a blinging white nappa-leather affair, resplendent with Tod’s gold Clamp buckle. Apart from the colour of the pebble sole, top stitching and lining, there are multiple choices of material hardware and even the position of initialing. Styles range from a classic loafer to the new Gommino Double T-bar or Gommino Clamp styles of shoe. Delivery takes just four to six weeks. TOM STUBBS. Read more about Tod’s here.
Son of a Tailor T-shirts Danish brand Son of a Tailor’s T-shirts are made-to-measure and cost from £34.50, plus £4 shipping to the UK. Measuring is done with some clever tools on the website, and the T-shirts, when they arrive, are the nearest thing I’ve found to my ideal. Made from organic cotton, the quality is supreme, and the collars and colours stay pristine for months, even with repeated washing. They also have the same slight stretch element as the American Apparel 50/50, but in Son of a Tailor’s case it’s due to just five per cent elastane, which co-founder Jess Fleischer says helps retain the shape. JONATHAN MARGOLIS. For more on Son of a Tailor, click here.
Unmade jumpers Pioneering knitwear label Unmade merges traditional production with digital technology to create one-of-a-kind jumpers (available through farfetch.com). Online customers select an underlying motif (designed by one of the many designers who have partnered with Unmade), then have total freedom to move, rotate and alter the design on screen by breaking it up or “splatting” it. A merino-wool shrug cardigan (from £220) and a merino-wool crew jumper (from £320) are available, and delivery takes about five days. Unmade also offers merino-wool or cashmere scarves (from £95) with the same redesign-it-yourself service. MING LIU. Discover more about Unmade here.
Nice Laundry socks This online shrine to stylish socks does patterned, plain and personalised designs with equal élan. Its bolder options include chevrons, polka dots and patriotic patterns (such as the Freedom pair featuring the stars and stripes), while the styles range from traditional athletic varieties made of Hydra and Spandex to proper cotton dress socks or no-show numbers for laidback loafers. The latest addition to the US-based site (shipping is also available to the UK, Australia and Canada) is the Personal Edition: Luxe service ($45 for three pairs) that allows customisation with monograms, logos or sports symbols. Nice Laundry’s subscription service (from $49 per quarter) means users can effortlessly update their socks appeal, too. CHRISTINA OHLY EVANS. Read more about Nice Laundry here.