When Jonathan Jones took over Crockett & Jones back in 1977, his primary aim was to save a 100-year-old family business. Times were hard, but Jones – and the brand – prevailed, and this month, to mark 40 years of his stewardship and 20 years of the company having a store on London’s Jermyn Street, Crockett & Jones is reviving and reinventing some of its classic designs.
“We’ve reworked and remodelled three styles from the collection that was on sale when the Jermyn Street shop first opened,” says company director James Fox. “And we’ve elevated each design by making them from the finest antique calfskins. Each pair has also been hand-polished and -burnished to bring out the natural colour of the skin.”
Just 100 pairs of each distinctive Northampton-made design will go on sale on Saturday September 2. The Connaught (£530) is a classic straight cap Oxford, the Cavendish (£550) is a traditional tassel loafer, and the boot camp is represented by the Chelsea (£571). Each handmade shoe comes with bark-tanned leather soles and Crockett & Jones’ original 1990s-style logo and waxed sole finishing.
“This project is paying homage to a journey for the brand that is going to continue,” says Fox. Here’s to another 40 years.