Launched a year ago, the Tod’s in-store MyGommino design-your-own-driving-car-shoe service has just become available online; and it’s awfully good fun. I intended to create an understated suede loafer (from £385 through to £4,500 for alligator skin; prices are 20 per cent above retail ones depending on the shoe skin and other options) – and logged out having ordered a bling-ing white nappa-leather affair, resplendent with Tod’s gold “Clamp” buckle.
Apart from the colour of the pebble sole, top stitching and lining, there are multiple choices of material hardware and even the position of initialing. Styles range from a classic loafer to the new Gommino Double T-bar or Gommino Clamp styles of shoe. Delivery takes just four to six weeks.