Tod’s design-your-own-driving-shoe service goes digital

Create your own look with a choice of leathers, suede and alligator in a classic loafer or two new Gommino styles of shoe

The classic loafer is one of many styles available through the MyGommino design-your-own-driving-car-shoe service
The classic loafer is one of many styles available through the MyGommino design-your-own-driving-car-shoe service

Launched a year ago, the Tod’s in-store MyGommino design-your-own-driving-car-shoe service has just become available online; and it’s awfully good fun. I intended to create an understated suede loafer (from £385 through to £4,500 for alligator skin; prices are 20 per cent above retail ones depending on the shoe skin and other options) – and logged out having ordered a bling-ing white nappa-leather affair, resplendent with Tod’s gold “Clamp” buckle.

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Apart from the colour of the pebble sole, top stitching and lining, there are multiple choices of material hardware and even the position of initialing. Styles range from a classic loafer to the new Gommino Double T-bar or Gommino Clamp styles of shoe. Delivery takes just four to six weeks.

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