Matchesfashion.com’s in-house label gets its first standalone store

Raey sets up shop in Notting Hill

Raey double-breasted twill jacket, £395
Raey double-breasted twill jacket, £395

I’m a big fan of Raey, the in-house label at Matchesfashion.com, which will have its own standalone shop in Notting Hill from mid-April. For those keen on clean interpretations of men’s style, free of frippery and with a pronounced appreciation for cutting-edge fabrics, it’s a must. The brand majors in sweatshirt styles (a favourite of creative director Rachael Proud); for spring, these are produced on 1950s Japanese looms and include substantial slubby marl hoodies (£250) and sweats (£185). They come in classic grey, but also blush and mint. There’s excellent unstructured viscose tailoring too, including loose pleated trousers (£295), jackets (£395) and shorts (£250). Also notable are “skater” raglan jackets (£395) in cotton drill and a mid-length mac (£795) in black and olive.

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