The Italian menswear brand building a cult following

Slowear celebrates its community vision at its new London flagship store

Incotex wool/silk/linen check trousers, £315
Incotex wool/silk/linen check trousers, £315

Slowear is as much a menswear clan as a brand, incorporating four family‑run Italian businesses, each specialising in different garment types. Family and community define Slowear’s new retail vision, which is to open shops in residential areas and cultivate a sense of community. Last year it opened a flagship on Marylebone High Street, with a lounge populated with Scandinavian and French midcentury furniture and showcasing collaborations with the likes of Venetian glass artisan Carlo Moretti. Gems among the spring collection include Incotex wool/silk/linen check trousers (£315) and a Montedoro cotton/nylon reversible bomber (£550).

Advertisement

See also

Advertisement
Loading