Northamptonshire-based shoemaker Joseph Cheaney remains one of the most prestigious names in British craftsmanship. To mark an impressive 130 years of production, the company has launched 1 of 1, a service that allows customers to design their own personalised pair of handmade shoes (from £695), via the Jermyn Street store in London.
After being measured and fitted, customers choose from five styles of shoe – double-buckled monk shoes, capped Derbys, plain Derbys, capped brogues or semi-brogues – before working their way through an impressive array of swatches of fine calfskin and styles of lining. Other aspects of the personalisation include the colour of the sole and laces, and metallic embossing for the sock and sole foils. The combinations allow for 1.2m variations, and the customer’s name is handwritten into an oval, stitched window in each shoe’s lining. Construction takes between six and eight weeks and the shoes will arrive in a specially branded 1 of 1 box, which comes with a pair of hand-stained cedarwood shoe trees and a shoecare kit with brushes, cloths and polish.
“Making beautifully crafted individual pairs of shoes has always been at the heart of what Cheaney does,” says joint managing director Jonathan Church. “Making choices about individual elements is an enjoyable process that brings our customers closer to the craft of shoemaking.”