Shopping for male grooming products can be dispiriting for men who don’t want their bathroom cabinets and shelves to look like either a 1970s chemist or a late-19th-century barber shop. So new brand Monroe of London, with its duck-egg blue and greige colour scheme and slick typography, is a breath of fresh, citrus-infused air, and its visually pleasing packaging gives way to a range of products that is also a pleasure to use.
Found within the heavy frosted glass vessels, packaged inside the kind of foil bag you’re more likely to encounter when you buy coffee beans, are 10 items produced in collaboration with the Harley Street Skin Clinic. Antioxidant ingredients and sun protection factors abound, and the core products, such as the Cleanse & Shave Solution (from £15 for 30ml) and Moisturiser & Shave Balm SPF 20 (from £20 for 30ml), have an appealing lightness and freshness.
“We want Monroe to be a go-to brand, based on quality, results and a clinical heritage backed up by a no-nonsense, stylish design,” says co-founder Gareth Boden. “Most items in our range have a dual-purpose effect to minimise time, expense and fuss.” These are products for men who have always thought you don’t need a separate shampoo and body wash, and that facial soap and shaving soap should be the same thing.
On the more frivolous side of things is an Antioxidant Face Mist (£42 for 100ml). There’s also a travel kit (£78) featuring 30ml editions of the Cleanse & Shave Solution and Moisturiser & Shave Balm, as well as an exfoliator, cologne, hair/body wash and matte clay hair wax, although the 100ml full sizes of these also pass muster when it comes to flying, hand luggage and security.