Turnbull & Asser: new custom canine-print designs

Pocket squares printed with your pooch

Man’s best friend just got that bit closer to one’s heart – thanks to a new custom pocket square from Turnbull & Asser. The venerable Mayfair label was inspired by a 1931 Christmas ad found in its archives, showing how clients could have their beloved pooches hand-painted onto handkerchiefs. Now it is recreating the service with 21st-century flair, by printing an image of a treasured hound onto its all-English-made, woven-silkpocket squares.

There are three designs (£295 each, first picture) on offer. The Doggy Warhol (second picture) will immortalise your dog, just as Marilyn Monroe and even Muhammad Ali have been before – in all their 1960s pop-art glory. Renaissance Dog puts the object of affection front and centre in a bursting – and rather louche – paisley print, trimmed in navy, red, green or yellow. Polka Dog (third picture), meanwhile, is more classic and understated, with chic small dots in four shades – navy, light blue, white or lilac.


Orders can be placed either online or in any of Turnbull & Asser’s London boutiques (Davies Street, Jermyn Street and Bury Street) or its New York store on East 57th Street. Clients specify their preferred design and colour, before emailing through a high-res image of their adored pup; the final item is delivered up to six weeks later.

As self-proclaimed “dog people”, Turnbull & Asser is also partnering this season with the Dogs Trust, the UK’s largest canine welfare charity that cares for some 17,000 hounds each year. Ten per cent of pocket square sale profits will support the charity’s rescue and rehoming efforts – and this includes a newly launched ready-to-wear line (£75) that has some especially tongue-in-cheek creations, such as the top-hatted Gentleman’s Dog pug and the bespectacled, ruler-and-pen-wielding Professor sheepdog.


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