Über-cool Dutch design brand Moooi (behind which Marcel Wanders is one of the driving forces) launched its first ever carpet line last spring. Based around the extraordinary powers of the Chromojet 800 printer, the most advanced printing machine on the market, Moooi Carpets consists of three collections: Signatures, Moooi Works and a bespoke option called, appropriately enough, Your Own Design.
The first two certainly contain some very lovely carpets, but with Your Own Design (from £80 per sq m for 10-100sq m), it’s possible to do exactly as you please, because that high-tech Chromojet 800 accurately mixes almost any colour imaginable and prints in super-high definition.
And, as befits such a technologically advanced product, the entire process can be done from the comfort of home. First, clients electronically send over the design, which can be anything from a swatch of patterned wallpaper to a favourite photograph or self-drawn artwork (roses, first picture, and racehorse, second picture, showcased at the Kameha Grand Zürich hotel). Moooi’s experts then reproduce it as a CAD printout and recommend suitable material properties, such as pile height and weight. Once that meets with the client’s approval, the team create a sample – and when that has been signed off, the carpet is printed and dispatched. Nothing could be simpler – or, now that patterned carpet has made a comeback, more on trend.