As its fans know, there is far more to Ibiza than sunset raves and stag parties. Not only does it have a stylish art community, it has its own museum of contemporary art (MACE) in a modishly converted old building in the historic part of Ibiza Town. With the fashion and art worlds growing ever closer, a link between the museum and a fashion brand in a place renowned for its eclectic, laidback style was inevitable, but the collaboration that has come about is surprising in several ways. Spanish luxury band Loewe is running a pop-up summer shop at MACE (from this week until Sunday September 6), but the link has been made and the project brought about by the brand’s talented British designer Jonathan Anderson. He has known Ibiza well since spending family holidays there as a child – it was, he says, the first place in Spain he visited.
What drew him to the idea this summer was, firstly, After the After, the current exhibition at MACE, jointly by German Tobias Rehberger and Scottish artist Douglas Gordon, exploring Ibiza’s reputation for decadence and excess, and secondly a collaboration he was working on with landscape weaving and knitting artist John Allen, who often interprets his designs as carpets. “I first came across his work in a London gallery where I was looking for Arts and Crafts furniture,” says Anderson. “I love his use of colour and thought his designs would translate well into accessories, so with him we chose some designs for a small summer range.” This has a distinctly holiday slant, with details from Allen’s bright, graphic designs printed onto super-luxe beach bags, towels, silk shawls and pouch bags.
The prints evoke different holiday moods – a yacht on deep blue for the seaside lifestyle, trees against water and a rosy bridge for lazing on a sunny afternoon, a pink cottage amid steep hills evoking a bucolic escape. Though depicting British scenes, the designs and colours work equally in the Balearic sun, and alongside them are some of Loewe’s sought-after new bag designs like the Puzzle and the Flamenco Knot, in Mediterranean shades such as bright turquoise or coral. Venerable Loewe is Spain’s premier luxury brand and quality is not compromised in this summer range – the vast, soft towels (second picture) are £625, the leather-trimmed canvas beach bag (first picture) £895, and the pouch bags from £250.
“I love the idea that we could make our own art contribution and add to the museum’s profile,” says Anderson. He has set about turning Loewe into one of the coolest brands there is, and this collaboration shows how far he and the house have come.