When Robert De Niro’s team was compiling a list of things the Greenwich Hotel should strive to deliver to its clientele, it clearly included excellent service, eye-catching design and a Shibui spa housed in a 250-year-old wood and bamboo farmhouse flown over from Japan. But – and I’m hazarding a guess here – inspiring career changes from private equity to e-tailing probably didn’t feature on that list.
Nevertheless, that’s exactly what the Tribeca destination hotel inspired Isabel Rutland to do following a honeymoon stopover there in 2010. Enthralled by the interesting interior products and keen to purchase them for her own home, she spent the next few weeks trying to track them down – and the next two years researching the luxury hotel market for further inspiration. With contacts made, the private equity job in the proverbial trash can, and an enviable list of products, artists and design hotspots around the world at her disposal, Rutland launched her e-tail site, Discover & Deliver.
The site is most easily explored by geographical location, with a menu that spans Europe, America and the Far East and then narrows down by city (everywhere from Berlin to Acapulco), and then finally by hotel, which will pull up a selection of products.
In the Verbier tab, for example, is No 14, the Swiss village’s luxury chalet-style bolthole. Here can be found Bernard-Albin Gras’s 210 BL Sat wall lights (£270), which are the very lights behind the gentle rays scattered across No 14’s fur-filled lounge.
Paris’s Hotel de Buci also features on the site, offering up John Hutton’s quirky Cupidon chairs (second picture) and colourful Calista tables (both price on application), while a click on The Waterhouse, Shanghai’s design-led crash pad from hotelier Peng Loh, brings up a selection of modern wares, from the stylised floor mirrors (from £612) by Chinese design company Extend, to solid cork tables and stools from Jasper Morrison’s 2002 collection for Moooi (table £229; stool £232).
Rutland has also been extending her reach to include restaurants, with Munich’s Café Reitschule (Chair 404 from £320) and West Hollywood’s star spot Cecconi’s (XNT light, first picture, £1,380) already live, and Michelin-starred gems such as Berlin’s Restaurant Tim Raue and Copenhagen’s stylish Formel B in the pipeline.
A database of products from film and television sets is also being compiled. Right now you can search for products featured on Danish crime series The Killing (PP225 Flag Halyard chair, price on application), and the Emmy and Golden Globe winning Mad Men, should you fancy, say, furnishing your home office with the same chair used by Don Draper (antique armchair FD 146, price on application).
And the icing on this very slick e-tail cake? It offers a finder service, so if you see something that you like in a hotel, café or restaurant and need someone to find it for you, then Rutland and her team will do it for a mere £25.