The New General Store

An e-cache of chic everyday homewares with a dash of New England style

Those with a penchant for essentials with a New England aesthetic, look no further than e-boutique The New General Store. Founded by editor-turned-lifestyle-author and interiors guru Tricia Foley, the site draws on her background in product branding for clients such as Dansk, Ralph Lauren Home and the American Folk Art Museum.

Highlights for the kitchen include matte black salad-servers ($75, second picture) and white-trimmed artisanal glasses (set of 4, $48), driftwood cutting-boards ($110, third picture), exquisite white mango wood-platters ($60, first picture) and stoneware serving-pieces in cream and grey (from $65).


The pantry stocks chic cleansers, including Murchison Hume’s heirloom dishwashing liquid ($25) alongside Italian olive oils bottled in wine bottles (from $23), lavender honey ($20) from the north fork of Long Island, and rosemary and citrus-infused sea-salt sets ($20).

Gardeners will delight in Foley’s selections of storage baskets ($60), strands of Italian garden lights ($175) and wooden-handled shears ($25, third picture).


Finally, the Natural Selection section is the place for curious finds: a set of 12 maple wood shaker-pegs (“a New England tradition for hundreds of years”; $18), a linen apron simply called “the perfect one” ($85) and, among the recently added items, a natural pine-wood pie-box ($35) – just in time for Thanksgiving.

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