Bottle Green Homes’s home page is one of the most seductive e-shop windows I’ve seen for a long time on the virtual high street. A constantly rotating gallery of beautifully styled products (plus a rather charming dachshund called Jackson), it acts like an amuse-bouche to the feast of lifestyle goodies inside.
The store itself is divided into eight departments – Gifts, Kitchen, Living, Bedroom, Accessories, Children, Dogs and the obligatory vintage area they’ve called Unique – each of which has been further sub-divided so as not to overwhelm. Unique, for example, has 14 mini-departments, such as Vintage Barware (silver-plated cocktail shaker, second picture, £85), while Accessories boasts 15, ranging from Journals and Notebooks (metallic pewter journal, £40) to the delightfully esoteric Lavender Chicks/Hearts.
Bottle Green Homes’s USP – very timely in the lead-up to the Diamond Jubilee – is that everything on sale has been sourced in the British Isles; and when you click the thumbnail of your choice, you are told both the name and location of the maker. So we learn that the eccentrically beautiful Goose napkin (first picture, £8), for example, was made in London by Thornback and Peel, while the elegant navy and silver stripe cashmere scarf (third picture, £112.50) is by Johnston’s of Scotland. Thumbnail-sized details, yes; but they help to make the online shopping experience a bit more local and a bit more personal, and that is something to be welcomed.