From her workshop in Shoreditch, architect Claretta Pierantozzi crafts customised furniture cubes that are two parts practical versatility – they work as stools or bookends – one part objet d’art. After working for such noted firms as Foster+Partners, Heatherwick Studio and David Chipperfield, Pierantozzi has launched The London Cube Co, which produces multi-faceted blocks that weave together various design processes – silkscreening, letterpressing, lasercutting, CNC milling and woodworking.
Two sizes – 22 cubic cm cubes starting from £340, and larger 44 cubic cm versions from £960 – in birch plywood, white oak or black walnut take two to four weeks to make and can be customised either by choosing from a cherry-picked combination of existing designs and patterns, or by engaging the studio to create bespoke illustrations and original typefaces.
Many of those who want to commission a work find inspiration in London Cube Co’s online library of existing designs, before taking the typefaces and quirky illustrations in their own direction. Pierantozzi has also hand-drawn entomological illustrations and Alice in Wonderland sketches that “complement the vintage look of the cubes” and lend them a nostalgic alphabet-cube-like aesthetic.
“I like to think that these are blank canvases for people to pour their personality onto,” says Pierantozzi. “Once the six sides are chosen, the cube is a reflection of their imagination.”