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Josephine Home: the “Chanel No 5” of bed linen

Josephine Home Classic 500-thread-count bed linen, from £32.50, and lambswool/angora throws, from £195
Josephine Home Classic 500-thread-count bed linen, from £32.50, and lambswool/angora throws, from £195

There’s almost nobody pickier in the world of bed linen than those who choose the sheets and towels for the grandest hotels. So when you learn that the bedrooms and bathrooms in the priciest rooms at the Mandarin Orientals in London, Paris and Hong Kong, as well as those at Babington House and the other Soho House hotels, are all kitted out by Josephine Home, one can’t help but look into what makes this company’s linens so special.

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It’s the brainchild of former lawyer Stephanie Betts, who wondered why she could never find beautifully plain, high-quality linens like those in her grandmother’s house in France. Like many a successful entrepreneur before her, Betts took matters into her own hands and the result is simple: timeless bed linen made from the finest 100 per cent Egyptian cotton. Pillowcases, sheets and duvet covers in thread counts of 300 or 500 (pillowcases from £25 and £32.50 respectively, sheets from £50 and £60 and duvet covers from £95 and £150) come in white or silver with plain hemstitch embroidery or a coloured grosgrain trim.

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The range doesn’t ravish the eye in the way that, say, a Ralph Lauren pattern might – its appeal is quite different. It is the satiny feel that moves customers to dub it “the Patek Philippe” or “Chanel No 5” of bed linen. A range of accessories includes lambswool/angora and cashmere throws (from £195 and £1,150 respectively), pure cotton towels (from £19.50) and heavenly printed-silk nightdresses (£135), all available online or at Harrods.

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