Every object in this imaginative e-store has a story to tell

It’s easier being green thanks to this pioneering website

Image: Jake Phipps

Eco design might have shed its hairshirt image in recent years, but according to Simeon Scott, founder of new eco e-commerce site Greener Abode, it could try harder to be good-looking and seductive. His own route into the design field was unusual: “I used to be an electrician installing solar energy in people’s homes,” he recalls. “I realised after a while that their interiors often lacked any sense of design, which inspired me to sell eco homeware.”

Image: Buzzispace

Greener Abode’s broad repertoire of products – from solar-powered fairy lights in blue, yellow or white (from £29.99 for 50) to a garden loveseat in oak (first picture, £1,675) – are made from sustainable, reclaimed, recycled or recyclable products. But for Scott, who sources pieces from design exhibitions and small, independent companies, such green credentials, though admirable, aren’t enough: “Many of our products are handmade by inventive, talented designers,” he insists. “What differentiates them from other eco stores is that they’re unusual – most have a story to tell.”

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Given their slick appearance, it’s not obvious with most pieces that they’re made of sustainable or recycled materials – a good example being a lantern-like lampshade in a delicious blackcurrant-fool shade (second picture, £975.49), a labour-intensive piece handmade from shredded PET bottle waste compressed into felt, hence the price tag.

Image: www.leonpearce.com

But this website’s true forte is its ability to source eco furniture that looks confidently theatrical rather than homespun in a mousy way. Take its reclaimed neo-baroque Louis chair upholstered with offcuts from Liberty, Designers Guild, Malabar, Romo, Nina Campbell, Sanderson and Harlequin (£484.95); the Annie chair made from a discarded shopping trolley in funky peppermint green (£549.99); an idiosyncratic desk modelled from a recycled aeroplane wing (£1,989.99); or a bathtub recast as a chaise longue (third picture, £1,849.99).

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Finding new contexts and functions for apparently mundane objects, Greener Abode’s wares are both green and imaginative.

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