Safari style – in the new Singita e-store

From bronze elephant sculptures to linen shirts, via a leader in African ecotourism

The Singita Boutique & Gallery website showcases the exquisite design products also sold at the safari brand’s properties
The Singita Boutique & Gallery website showcases the exquisite design products also sold at the safari brand’s properties

With a line of 15 luxurious camps and lodges throughout Africa, Singita has long been the first word on safari style. Now it has launched Singita Boutique & Gallery – an online platform showcasing the exquisite design products also sold at its properties. Fans of this premier ecotourism brand – not to mention anyone who appreciates beautiful craftsmanship – will find ostrich-feather and mohair throws in muted hues of sand and zinc (R7,700, about £395); limited-edition bronze Patriarch Elephant sculptures (about £18,985) by the late Kenya-based artist David Schaefer; and woven-back sofas in bleached iroko wood (about £9,440), a signature of Singita’s Lebombo Lodge in South Africa

The site is curated in concert with Cape Town design firm Cécile & Boyd
The site is curated in concert with Cape Town design firm Cécile & Boyd
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The site, curated in concert with Cape Town design firm Cécile & Boyd, “will constantly evolve to show the timeless essence of Africa”, says Kim Peter, head of the boutique. Where it excels is with its line of evocative, artisan-made objects: the handwoven long-neck baskets (about £495) made by Xhosa women from African reeds; or graphic underplates (about £50) in vibrant shades of turquoise and cerise that are made by Zulu women.

The products on offer “will constantly evolve to show the timeless essence of Africa”
The products on offer “will constantly evolve to show the timeless essence of Africa”
Clothing and colourful jewellery are among the items sold
Clothing and colourful jewellery are among the items sold

Clothing and accessories round out the offering, with classically stylish khaki linen shirts for men and women (about £30-£45) and colourful jewellery, such as one-of-a-kind leather lariats woven by Gauteng women (about £200). Perhaps best of all, however, is the socially responsible component of this e-commerce story: Singita is devoted to preserving pristine wilderness and providing the communities that surround its properties with meaningful employment opportunities.

Furniture and evocative, artisan-made objects are also available
Furniture and evocative, artisan-made objects are also available
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