With a line of 15 luxurious camps and lodges throughout Africa, Singita has long been the first word on safari style. Now it has launched Singita Boutique & Gallery – an online platform showcasing the exquisite design products also sold at its properties. Fans of this premier ecotourism brand – not to mention anyone who appreciates beautiful craftsmanship – will find ostrich-feather and mohair throws in muted hues of sand and zinc (R7,700, about £395); limited-edition bronze Patriarch Elephant sculptures (about £18,985) by the late Kenya-based artist David Schaefer; and woven-back sofas in bleached iroko wood (about £9,440), a signature of Singita’s Lebombo Lodge in South Africa.
The site, curated in concert with Cape Town design firm Cécile & Boyd, “will constantly evolve to show the timeless essence of Africa”, says Kim Peter, head of the boutique. Where it excels is with its line of evocative, artisan-made objects: the handwoven long-neck baskets (about £495) made by Xhosa women from African reeds; or graphic underplates (about £50) in vibrant shades of turquoise and cerise that are made by Zulu women.
Clothing and accessories round out the offering, with classically stylish khaki linen shirts for men and women (about £30-£45) and colourful jewellery, such as one-of-a-kind leather lariats woven by Gauteng women (about £200). Perhaps best of all, however, is the socially responsible component of this e-commerce story: Singita is devoted to preserving pristine wilderness and providing the communities that surround its properties with meaningful employment opportunities.