An engaging design-led e-store of limited edition prints

The founder of furniture brand Established & Sons commissions artworks by leading creatives – from product designers to novelists

Loop 01 by French designer Pierre Charpin, edition of 50, £365 unframed
Loop 01 by French designer Pierre Charpin, edition of 50, £365 unframed

Sebastian Wrong is best known as a founder and creative director of British high-design furniture brand Established & Sons. But the trained sculptor is also the proprietor of a vibrant e-store specialising in limited edition prints. Launched in 2011, The Wrong Shop is a showcase of 2D works by predominantly 3D designers – creative polymaths such as Nathalie du Pasquier, a founding member of the Memphis Group, and Ronan Bouroullec, who with brother Erwan has created products for revered design marques such as Vitra, Flos and Ligne Roset.

Lichen Borealis by Leanne Shapton, edition of 35, £295 unframed
Lichen Borealis by Leanne Shapton, edition of 35, £295 unframed
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It was at Established & Sons that Wrong first worked with the brothers. “In meetings, Ronan would always be drawing,” recalls Wrong. “He was totally focused on being an industrial designer, but I recognised the uniqueness of his sketches in their own right.” Wrong has since collaborated with both Bouroullec brothers, producing 40 prints – all of which have swiftly sold out (another series by Ronan will be launched in November). Three of du Pasquier’s prints from the new collection, however, are currently available; resembling sketches for quirky sculptural structures, Pool, Post and Two are each an edition of 35 (£375 framed). There are also several works by French designer Pierre Charpin (who has worked with Hermès Maison and Alessi) – from the multi-hued, linear Loop designs (£365 unframed) to the monochrome Arabesque prints (£375 framed) – while the latest creative to join the Wrong stable is not a product designer but Canadian artist and novelist Leanne Shapton, whose illustrated book Swimming Studies won a National Book Critic’s Circle Award.

Two by Nathalie du Pasquier, edition of 35, £375 framed
Two by Nathalie du Pasquier, edition of 35, £375 framed
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“Leanne has a very seductive colour palette that I find extremely calming,” says Wrong, who came across Shapton’s artwork on the cover of Zeit magazine. The image accompanied an article on 19th-century naval officer and explorer John Franklin and his lost ships, for which she travelled to the remote northern Canadian island of King William. Her resulting paintings of lichen growing on rocks there have been printed by The Wrong Shop onto Hahnemule museum etching paper (310gsm) and are limited to 35 per design (£295 unframed, £395 framed). “There’s a story behind everything I select,” concludes Wrong, gesturing to one of the three Lichen Borealis watercolours where orange bleeds into reds and browns. They launch online on July 8.

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