There are many e-boutiques that offer chic, modern, designer-made furniture, but none that take these pieces and put together an entire ready-to-buy interior design scheme. At least there weren’t until Th2Studio launched in June.
Founded by Gail Taylor, Karen Howes and Sheila El Hadery, it is an offshoot of interior design brand Th2Designs, and offers both that full service and a cache of covetable individual items. Clicking the second option on the website opens up a gallery of room collections (from £2,470) styled by Th2Design’s team in a range of contemporary looks including Urban Retreat, Nordic Loft and City Sanctuary. Selecting the furniture or lighting shops reveals a highly browsable collection of pieces, such as a double-arm floor light (£199) with a hint of midcentury cool, and a neat little chair (from £1,199) upholstered in wool, felt or linen.
“We wanted to inspire clients who might be updating one or two of their spaces but don’t need the full-blown design service,” explains Taylor. “Maybe they are furnishing a second home or just need something original to finish a scheme and don’t know where to begin.”
Many of the items on the site (from desks and dining tables to sofas and stools) have been co-designed by the Th2Studio team, while others come courtesy of leading luxury names. “By creating our own furniture we have solved design headaches we’ve encountered over the years,” says El Hadery. “For example, it’s hard to find stylish bedside tables that are also practical and offer extra storage, so we have worked with our cabinet makers to deliver pieces that really work.” Witness the pretty, slightly vintage-looking Drawer on Legs table (£299) with its distressed finish and patinated legs.
The out-of-house items come from the likes of bed brand Hypnos (double beds from £1,380; headboards from £435), a leading trade supplier whose designs are found in five-star hotels but are never usually sold direct to the public. Taylor, Howes and El Hadery’s many years in interior design mean they have an enviable address book of such names to draw on. “We use producers who don’t just work on the high street, but provide beautiful pieces to the world’s top interior designers and boutique hoteliers,” adds Taylor. For time-poor consumers, this is a stylish shortcut to a design-rich home.